Are you planning to use direct mail as part of your mortgage marketing strategy? If so, you need to have a solid strategy in place. If you start mailing postcards or letters before you’ve created a clear strategy for your campaign, you’ll end up wasting a lot of money. You can avoid this fate by [...]
Mortgage Marketing | admin | 
January 15, 2010 4:38 pm | 
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On the surface, sample marketing letters sound like a great idea. You just grab the sample, plug in your own contact information and website address, and fire them off. What could be easier? But this kind of thoughtless approach to real estate marketing rarely works well, if ever.
Why don’t sample marketing letters work well? It [...]
Here’s a direct mail advertising pop quiz for you. What is the call-to-action on your direct mail pieces, and how is it designed to generate leads? If you use postcards and letters as part of your real estate marketing program, but you cannot answer this question, then you haven’t developed a proper campaign.
Many of the [...]
Question: “What kind of information should I put into a marketing letter for expired listings in my area?”
It depends. Why did the listing expire? You can’t always get this kind of information, but if you can it will make the letter easier to write. If you think the listing expired because it was overpriced, then [...]
Question: “I see a lot of printing companies advertise the fact that they have digital printing technology. What does this mean, and is there some kind of advantage to it? How do digital printing services work?”
When a company says that they have digital printing, they are trying to distinguish it from offset printing. There’s a [...]
Many real estate agents are wasting money on direct mail postcards, and they don’t even know it. These agents will pay hundreds of dollars to send out a huge batch of postcards, only to get a handful of leads. If those leads fail to become actual clients, then all of that money has gone down [...]
In this lesson, we will talk about the most common postcard layouts, and why they are so popular. Layout is slightly different from design. It’s how you organize the key elements of your postcard, such as the headline, the image, and the body copy.
Next time you read your favorite magazine, pay attention to the full-page [...]
I won’t bore you with tails of Jeremiah McGee, the world’s first postcard marketer (fictional, by the way). But it’s important to take a quick look back before going forward. After all, we plan to work our way up to modern postcard marketing strategies. So it will help to have a point of comparison by [...]
General Info | admin | 9:27 am | Comments Off