Postcard Marketing Advice for Real Estate Agents

When I first sat down to create this blog, I had planned to create an enormous list of postcard marketing tips for real estate agents. But then I thought better about it, and I realized this website should go farther than that.

Postcard marketing — the act of mailing postcards to attract new business — is only one part of the successful marketing mix. Postcards intertwine with all other aspects of your real estate marketing program (and your business as a whole). So they should not be considered in isolation.

On top of that, marketing as a whole has been fundamentally changed by the growth of the Internet. People expect to learn more about a company online, and that must be taken into account during a postcard marketing campaign.

So what’s my purpose with this blog? Actually, I have three goals:

1. To tell you everything I know about postcard marketing, based on my experiences working in the industry and practicing the medium firsthand.
2. To teach you how postcards interact with the other parts of your marketing program, specifically your real estate website.
3. To teach you what I know about marketing in general, in the hopes it makes you more successful in your postcard efforts.

My Postcard Marketing Background

Right about now, you’re probably wondering what qualifies me to offer postcard marketing advice. If so, congratulations — you have good marketing instincts! You should always consider the source when learning something new, and you should always try to learn from more than one source. A well-rounded education is better than a singular one.

I hope that by listing some of my qualifications I can put your mind at ease on the subject. You’ll be able to absorb the material better that way. So here’s my postcard marketing background in a nutshell:

I’ve worked for one of the largest postcard marketing companies in the U.S. (QuantumMail.com, now called Quantum Digital), first as a copywriter and later as a marketing manager. In this role, I was directly responsible for more postcard marketing messages than I could count. Also in this role, I wrote extensively on the subject of postcard marketing, teaching the company’s customers how to improve their response rates with top-performing postcard strategies.

From this role, I transferred to a large, full-service commercial printing company in Texas. I was in charge of creating a web-based postcard marketing service to broaden the company’s service offering. And once again, I found myself writing extensively on the subject of postcard marketing (there’s a pattern here).

During all this, I got heavily involved in various aspects of web marketing as well — everything from web writing to lead generation to search engine optimization (SEO). But I also stuck with what I knew best, postcard marketing.

As a private contractor, I have used postcards extensively in my own marketing efforts. I’ve developed a successful marketing strategy by combining postcards with websites. The postcards bring directness and targeting, and the website contributes elements of positioning, branding and, of course, lead generation.

This is what I hope to teach you in this book. Sure, you can generate real estate leads straight from a postcard alone, without bringing your website into the picture. But why not use everything you have at your disposal to maximize your ROI and your lead generation? Why not combine postcard marketing with web marketing? That’s what we will focus on with this bog.