Real Estate Postcard Q&A
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Postcard Type Questions
- What is the most effective postcard for agents on a budget?
- What works other than just listed / just sold postcards?
- What types of postcards work best in a buyer's market?
What is the most effective postcard for agents on a budget?
The most effective postcard is something the people in your mailing area would find interesting, exciting and worth a closer look. What that might be I cannot tell you, because I do not know your area or the people in it.
Some marketing tactics are universal and will appeal to people in many different areas. But the best tactics are highly specific an "in tune" with the local real estate scene.
In the "Super Cards" chapter of this book, I talk about an agent who created an "Expansion Report" as a way to generate leads...
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What works other than just listed / just sold postcards?
I've seen a lot of different postcard strategies that worked well, and an even greater number that did not work so well. The strategies themselves, and the differences between them, are outlined in detail throughout this book. The difference between success and failure usually comes from how you execute a strategy, not from the strategy itself.
In this book, I've showed you a lot of real estate postcard strategies that I have seen succeed in the past. But more importantly, I've explained the "ingredients" that made them successful...
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What types of postcards work best in a buyer's market?
That depends on who you're trying to reach. If you're marketing to sellers, you'll have an easier go of it. That's because in a buyer's market, the seller needs the most help.
If I were marketing myself to sellers in a buyer's market, I would focus on the fact that it was a buyer's market. I would create something-a report, a website or blog, a seminar-something that explained how to sell in a buyer's market without getting taken advantage of. I would promote this item with my postcards and use the whole thing as a lead generation system.
If you were focusing on buyers, you could still use the buyer's market angle, but with a twist...
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