On the surface, sample marketing letters sound like a great idea. You just grab the sample, plug in your own contact information and website address, and fire them off. What could be easier? But this kind of thoughtless approach to real estate marketing rarely works well, if ever.
Why don’t sample marketing letters work well? It [...]
Here’s a direct mail advertising pop quiz for you. What is the call-to-action on your direct mail pieces, and how is it designed to generate leads? If you use postcards and letters as part of your real estate marketing program, but you cannot answer this question, then you haven’t developed a proper campaign.
Many of the [...]
Question: “What kind of information should I put into a marketing letter for expired listings in my area?”
It depends. Why did the listing expire? You can’t always get this kind of information, but if you can it will make the letter easier to write. If you think the listing expired because it was overpriced, then [...]
Many real estate agents are wasting money on direct mail postcards, and they don’t even know it. These agents will pay hundreds of dollars to send out a huge batch of postcards, only to get a handful of leads. If those leads fail to become actual clients, then all of that money has gone down [...]
January 7, 2010 2:59 pm | 