Real Estate Postcard Q&A
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Postcard Cost / ROI Questions
- What are the costs for mailing postcards to a specific sphere?
- What is the most cost-effective approach to postcard marketing?
What are the costs for mailing postcards to a specific sphere?
The costs will vary based on your approach. Some of the things that influence cost are paper stock, postcard size, quantity, postage class (Standard vs. First Class) and other factors. With a do-it-yourself approach, costs can vary quite a bit because each agent goes about his or her program differently.
But I always recommend using printing vendors, so I'm more qualified to answer that question...
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What is the most cost-effective approach to real estate postcard marketing?
By bargain shopping, you can always save a few pennies-per-postcard here and there. But the bigger question is, "How can I get the best return on my investment?" This question can be answered by creating a more response-generating postcard.
The greater your response, the more likelihood of gaining new clients. The more new clients, the more commissions. So the more successful your real estate postcards are, the greater your return on investment. This entire book is dedicated to improving your postcard response rates, which also increases your return on investment.
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