Real Estate Postcard Q&A
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Postcard Logistics Questions
- Should I handle postcard marketing myself or outsource it?
- Can everyone in the same company use the same bulk mail permit?
- Which size is best for marketing to your farm area?
Should I handle postcard marketing myself or outsource it?
Postcard marketing vendors can make your life easier. No doubt about that. I know this for a fact, because I've worked for two online postcard printing services.
But you shouldn't let a vendor run every aspect of your postcard marketing program. Such vendors are expert at handling the logistics of printing and mailing. But it's unlikely they are real estate marketing experts as well.
My recommendation: Trust postcard vendors with the logistics of printing and mailing, but not with the strategy or the message. Postcard marketing vendors have highly efficient workflows in place. This lets them print your postcards faster and with better quality than if you did it yourself...
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Can everyone in the same company use the same bulk mail permits?
Sure. This is the same as a postcard vendor who mails material for thousands of clients (as well as their own material). The real estate postcards may come from many different sources, but they get mailed by one source-the postcard vendor. The same would hold true for any company who obtained a bulk mail permit.
If you want to be your company's hero, call one of the big postcard marketing vendors and ask what kind of company programs they offer. Some vendors have group design libraries, group discounts, design support and...
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Which size is best for marketing to your farm area?
Generally speaking, the larger-sized real estate postcards have higher response rates. They just stand out more, and they give you more room to convey your message. Two of the most popular sizes among marketers are [8.5" wide x 5.5" high] and [11" wide x 5.5" high]. Most postcard marketing vendors offer one or both of these sizes.
Combine oversized postcards with high-quality printing, nice graphics, a powerful headline and a strong offer, and your response rates...
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