Real Estate Agent Postcards - Adding the Value
In real estate, farming postcards have become a core part of the agent's marketing program. Agents use postcards to announce their listings, build their brand and attract new clients.
But why is it that some agents enjoy such success with real estate agent postcards while others fail? What's the secret to success with postcard marketing?
Real Estate Agent Postcards Need Value
Think of your own mailbox habits for a moment. When you screen the day's deliveries, what criteria do you use to separate the keepers from the throwaways? What do you look at to determine "postal worthiness"?
I'm willing to bet you're looking for one of three things -- personal correspondence, bills and items of value. Items of value include coupons, special offers, even college acceptance letters, anything that carries value to the reader.
Now back to real estate agent postcards. If your postcards do not carry some kind of value, what reason do recipients have to keep them? It's a tough question to ask yourself, I know. But if you're serious about postcard marketing success you have to ask it.
Postcard Value Items
The value of your real estate postcard's offer or incentive will directly influence the number of people who respond to it. This is where perceived value comes into play. Perceived value is a combination of actual value (item) and presented value (how that item is described). In other words, you need a valuable item, and you need to convince people of its value.
Examples of Postcard Value Items
What items of value do you have at your disposal? You may think you don't have much to offer, but think again. Here are some value items you might offer through your postcards...
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