Real Estate Postcard Vendors: How to Choose
Part 1 | Part 2
Real estate postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where postcard marketing vendors come into the picture.
These days, there are dozens of postcard marketing vendors, but not all are created equal. This can make vendor selection overwhelming. But it doesn't have to be. To understand the differences between these companies, you simply have to evaluate and compare their services.
Here are some key criteria you should look at:
Knowledge & Experience
When shopping for a postcard marketing company, you should find out what background and experience they have. The good news is, you can go about it fairly easily just visit their website, or pick up the phone and call.
A company is only as good as their people, so find out:
- Who makes up the company?
- What unique skills and experience do they have?
- How much do they know about printing and direct mail marketing?
- Do they offer educational tools as part of their service?
- Have they published relevant articles in magazines or online?
Design Options
As far as your prospects are concerned, your real estate postcards reflect on you. So professional postcard design matters. Ask vendors what kind of design options they have. If they say they only do the printing, and that you're on your own to create a design, keep shopping!
Some vendors will offer a variety of design options to match the varying skill levels of their customers.
Common offerings include:
- Web-based design tools
- Complete design templates that customers can personalize
- The ability for customers to upload their own designs
- Stock images for customers to use
- The ability for customers to proof their designs online before checkout
Choose a vendor that offers at least two of these design options. If you find one that offers all of them, even better!
List Options
When it comes to real estate postcard marketing, your list is more than just a way to reach your audience. Your list is your audience.
Most marketers maintain an in-house database of customers and/or prospects. So when reviewing postcard marketing vendors, ask if you can upload your own list. This is a common offering, but it's best to make sure.
But what if you don't have a mailing list? Or what if you want to do a mailing to a new group of prospects, people who aren't on your in-house list? In such cases, you'll need...
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Postcard Vendors: Part 2 | Postcard printing services