Real Estate Postcard Vendors: How to Choose
Part 1 | Part 2
Mailing Options
"Of course a postcard marketing vendor will mail my postcards for me. That's what they do, right?"
In most cases, yes, a postcard marketing vendor will print and mail your real estate postcards for you. But there are some that do the design and printing, but not the actual mailing. Don't assume -- just ask.
Another consideration: what if you only want your real estate postcards printed, but you'd rather stamp and mail them yourself (for a more personal touch)? Some vendors will print and mail your postcards to your list, but they won't print and ship them to you. If you see yourself needing both options, ask about it in advance.
Pricing Structure
You would think postcard pricing would be straightforward. But in truth, there are a number of variables to consider and questions to ask.
For example, some postcard marketing vendors have "base pricing" that does not include things like two-sided color or postage. In such cases, you have to do a bit of math to figure out the true cost per postcard. Other vendors have an "all included" price that accounts for design work, full color on both sides, and postage (no math!).
You should also find out about volume discounts. Some vendors charge less per postcard the more you order. These "volume tables" should be published on their website so you can easily calculate costs.
Other vendors have a set price per postcard, regardless of how many you order. With these vendors, there is no reward for larger jobs.
Ease of Use
Even if a postcard marketing vendor scores well in all other areas, it won't matter if you can't figure out how to use their service. The technical term for this is "usability."
First and foremost, find out if the service is entirely web-based or not. After all, the whole idea of using a postcard vendor is to pass the logistical burden over to them, right? You should be able to place a postcard marketing order from your home or office computer...
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