Real Estate Recipe Postcards - Do They Work?

Are real estate recipe postcards a "delicious dish" for marketing success, or are they a waste of time and money?

This is probably a question that makes postcard marketing companies cringe, because many of them sell the virtues of real estate recipe postcards. But I'm not asking this question of the postcard marketing companies ... I'm asking you, the real estate agent who uses real estate postcards.

To my knowledge, there has never been any study on the effectiveness of real estate recipe postcards (when compared to a different form of real estate postcard). Sure, there are a handful of testimonials here and there, maybe a little "use real estate recipe postcards" promotional copy ... but that's probably it.

So here's my take on it, based on my professional experience in this industry.

Me personally, I wouldn't spend a dime on real estate recipe postcards. And do you want to know why? Because while a real estate recipe postcard might produce one response out of a thousands mailers, there are ways to get better response rates. You know ... those tried-and-true postcard marketing techniques, like making an offer of some kind.

These are the kinds of proven strategies I teach in my real estate postcard book. I take direct mail strategies that have worked for decades, and I show you how to improve upon them with modern techniques. So please don't buy the postcard book expecting tips on which recipe works best on real estate recipe postcards. You won't see any mention of that.

My book will certainly teach you how to create a "super card" that combines multiple marketing channels. It will teach you how to improve on the best practices of direct mail postcards. It will show you how to test your mailings and adjust them for continued improvement over time. But it won't teach you about real estate recipe postcards. Because frankly, I don't think they're worth the papery they're printed on.

Have questions about the postcard book?

Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon