Real Estate Postcard Book - Reason #4 to Buy

Continuing our top-ten list of reasons to download the real estate postcard book, I'd like to present reason #4.

Reason #4 - Avoid costly postcard marketing mistakes.

Real estate postcard marketing is a numbers game, a game of attrition. In fact, almost every form of marketing is a numbers game. In marketing, the majority of those who receive your message will not respond to it. It's the minority who do respond that can make the difference.

With postcard marketing the minority "response group" can be fairly small. But even a small response can make the postcard mailing worthwhile. Say you sent 500 postcards and pulled a 1% response (5 people contacted you). Of those five, let's say that two went on to become clients. If you earned a standard commission off those two people, it would pay for your 500-postcard mailing many times over.

But what if you got a 0% response on your mailing? What if not a single person contacted you after sending those 500 real estate postcards? Well, you'd be out anywhere from $300 to $600, depending on the cost of the mailing. And if you repeated that same mailing (because a postcard company told you repetition was some kind of magic cure), you'd be out another $300 to $600. This is becoming an expensive habit!

These are the kinds of traps I teach you to avoid in my book on real estate postcard marketing. On the front end, I teach you about the kinds of postcards that generate a better response to begin with. And on the back end, I teach you how to monitor the performance of each mailing so you'll know when to adjust your approach. These two things used in conjunction will help you avoid costly postcard marketing mistakes.

Read the full list of reasons:
10 Reasons to Get the Real Estate Postcard Book

Have questions about the postcard book? Email me here: brandon@realestatepostcardbook.com

-Brandon