Real Estate Postcards - What is Your Offer?

If you're using postcards as part of your real estate marketing program, but you're not making a strong offer ... you could be wasting a lot of time, money and effort.

With that harsh truth out of the way, let me tell you how to avoid this costly mistake.

Real estate postcard marketing is a direct response type of marketing. That's one of the reasons it's called "direct" mail -- it goes directly to your prospective client, and it has the potential to generate a direct response.

But here's the key to the whole thing. In order to generate those direct responses (which in turn could become clients), you have to make an offer. What's an offer? Well, if you read my postcard marketing book, you'll understand this concept inside and out. But let's look at the basics.

A postcard marketing offer is what you provide in exchange for the recipient's response. Turn on your television for a few minutes, and I guarantee you'll hear some offers. "Act now, and we will include this limited-edition collector's plate for no additional charge." That's an offer. Granted, it's probably not the kind of offer you would make on a real estate postcard, but you get the idea.

The bottom line is this. If you only offer the worn-out free consultation on your postcards, you have not offered enough to motivate your reader. [See related article: Go Beyond the Free Consultation]

So ask yourself, "What do I have to offer that will truly motivate my prospects? What unique idea or service do I have in my arsenal? How can I distinguish myself by making a more effective offer?"

And remember, if you need help answering these questions, just download the book!

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com

-Brandon