Direct Mail Services - What Do They Do?

Any real estate agent considering direct mail as an addition to their marketing program should consider using a direct mail service. These companies handle all of the logistics for you, which makes life a lot easier.

If you already use real estate direct mail but are handling the printing and mailing yourself, you should use a direct mail service for the convenience factor alone.

A Direct Mail Service Does All That?
A few years ago, when I worked for a direct mail postcard company, I attended the NAR conference in Orlando, Florida. It was 2004, if I remember correctly. Something I clearly remember were all of the real estate agents who came up to the booth inquiring about our services. What postcard services do you provide? How much does it cost? Etc.

I would tell them how the company handled everything -- postcard design, copywriting support, printing and mailing, etc. And most of the time they would respond with something like: "You do all of that? And for that price? Jeez, I've been killing myself trying to do it alone all this time!"

It's important to note that direct mail is not for everyone. It requires a certain commitment and willingness to learn. But for the real estate agents who use direct mail well, the rewards are worth the effort put into the program. The trick is to maximize the rewards while minimizing the efforts.

How do you maximize the rewards? Well, for one thing you can apply the proven techniques of direct mail marketing (like those outlined in my book). And to minimize the effort, you can use a direct mail service to handle the logistical side of things for you.

I've just posted a guide to direct mail services over at PostcardSmart.com. It explains what these services do, how to shop for one, etc. If you find the article helpful, be sure to check out the related articles mentioned at the end of it.

Go there now: A Guide to Direct Mail Services

~Brandon