3 Ways to Design Real Estate Postcards

There are several elements that go into a successful postcard marketing campaign. You need a targeted mailing list, a strong message, a motivating offer, and a clearly defined "next path."

But your real estate postcard needs to look nice too, or none of the other elements will even matter. This is where real estate postcard design comes into the picture, and it too is a critical element of postcard marketing success.

Basically, you have three ways to go about the design of your real estate postcard. You could do it yourself, hire a designer, or select a postcard design "template" and then fill in your personal information.

Three Options for Postcard Design

1. Design It Yourself -- This option obviously puts the most burden on you, but it also gives you the greatest control over the postcard design. Secondly, it ensures that your postcard's design will be truly unique and different from those of other real estate agents. But not all agents have the capability to design their own real estate postcard, so this option may not actually be an option for you.

2. Hire a Designer -- In my opinion, this is the best way to go for most real estate agents. This is for several reasons. First, it will ensure your postcard design is created by a professional. Second, it will remove the design burden from your shoulders. Third, it will allow you to create a unique design for your real estate postcards.

3. Use a Template -- Rarely, if ever, do I recommend postcard design templates to real estate agents. To me, the reasons why are obvious. Basically it boils down to the fact that your real estate postcard is going to have a "cookie cutter" design that your recipient has probably seen countless times in the past. A little hard to stand out with such an approach, wouldn't you say?

3 Truths of Real Estate Postcard Design

Whichever approach you take, there are three things to remember when designing your postcards.

• First, you should remember that the design is always secondary to the message. A truly valuable offer on a sloppy postcard will usually outperform a weak offer on a well-designed postcard. Your offer and your message should be given primary consideration, long before you even worry about the postcard design.


• Secondly, a unique design will help you capture the reader's attention, which is the first step to postcard marketing success. However, if you use the same postcard design layout that consumers have seen time and time again, on countless real estate postcards, then you are at a disadvantage from the start.


• Thirdly, your real estate postcard's design should "mesh" with your audience. For instance, if you are selling high-end luxury homes, don't even bother sending cheaply produced postcards. Such a homeowner expects a certain level of quality in all things business-related, and that would include your marketing pieces. After all, you would be responsible for marketing this person's home, right? Match the postcard design to the intended audience.

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon

Real Estate Marketing With Postcards

Looking for real estate marketing ideas that you can apply to postcards? If so, you don't have to look any further than this book. With this book, you'll learn how to use real estate marketing postcards in a way that maximizes response rates while minimizing your cost and effort.

You'll learn how to create a "big idea" for maximum impact and then promote it with real estate marketing postcards. Home buying seminars, resource websites, special reports ... these are just a few of the things you can promote via postcard marketing, and you'll learn all about them from the real estate postcard book.

Have questions about the book?

Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon