Real Estate Postcard Company Creates a Version of My Book
Some people say that imitation is the most sincere form of flattery. But when somebody imitates your entire business idea -- and takes actual elements of your product to apply to their product -- imitation becomes something far more sinister.
Such is the case with the folks over at RealEstatePostcardsOnline.com. Apparently, they were so impressed with my book on real estate postcard marketing that they decided to create one of their own. It looks like mine, it sounds like mine, and it even borrows entire concepts, bullet points, etc. from my book.
Do you think I'm making it up, or maybe reading too far into it? If so, you will quickly change your mind when you view the long list of striking "similarities" between my book on real estate postcard marketing and their book (which was published long after mine came onto the scene).
View the imitation alert
I'm not so sure about imitation being flattery in this case. In fact, I find the whole thing sad, pathetic and bothersome. This would be like me creating a website called www.RealEstatePostcardsOnlineAlso.com and borrowing their website's color scheme and layout.
Of course, I wouldn't do such a thing because it would be (A) a stupid business idea and (B) grossly unethical.
I guess some folks just don't share my ethical approach to online behavior.
Anyhoo ... if you're interested in reading the world's only unbiased book on real estate postcard marketing, you can download it today.
Sincerely,
Brandon Cornett
Often copied, never equaled...
"There comes a time in every man's education when he arrives at the conviction that envy is ignorance, that imitation is suicide, that he must take himself for better, or for worse as his portion." -Ralph Waldo Emerson
Labels: Postcard companies
