Promoting Your Real Estate Seminar With Postcards

One of the things I like about postcards as a marketing tool is the sheer versatility they offer. You can use them to support almost any business objective. In this article we will talk about how to use direct mail postcards to promote a real estate seminar or an online webinar.

Seminars are a great business-building tool for those in the real estate industry. In a troubled economy, this is even more true, because the need for information among consumers becomes even greater. So a real estate seminar can be the perfect tool for attracting new clients who are seeking answers to their questions.

You can use postcards to announce your event and increase the attendance level. Once you have a real estate seminar planned out, you would simply put the primary benefit in the headline, and then offer multiple incentives for attending. Next, offer a web-based form that allows people to sign up easily, and you're well on your way to seminar success.

Like all good direct mail strategies, this concept starts with the big idea. It's the idea, the offer and the value that matters most -- the postcard simply conveys these things. In this case, the idea, offer and value all stem from the real estate seminar itself.

Additional Postcard Tips or Seminars

• Convey the primary benefit of your seminar through a strong headline. For example, if it's a home buyer seminar you might say: "Free Real Estate Training Event: All Your Home Buying Questions Answered!"


• Point to a website where people can learn more and sign up for the event.


• Create a sense of urgency: "Space is limited, so reserve your seat today."


• If possible, include a map showing the location.


• Mention a free "take away," like a printout of the presentation or a special report. If at all possible, show an image of the freebie. People believe what they can see.

Before you do any of this, you need to make sure you have a seminar worth attending in the first place. This is the "big idea" that fuels this marketing strategy. If you sit down to write about the benefits on your postcard, but you're unable to come up with any, then you need to go back to the drawing board.

What is the end result of this approach? A room full of prospective clients who need the kind of real estate services this company provides! Can you even put a price on that?

Brandon Cornett has worked in the direct mail industry and has written a postcard marketing book for real estate agents and brokers. You can learn more, purchase the book, or contact the author by visiting http://www.realestatepostcardbook.com

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com. Comments are welcome. Use the comment link below.

-Brandon