Real Estate Letters - New Article Posted

I wrote my book on real estate postcard marketing because that's where my background lies -- with using postcards for prospecting / farming purposes. But I've also learned some lessons about direct mail letters over the years, and I want to share my trial-and-error experiences with you.

So I've posted a new article to the Real Estate Marketing Encyclopedia section of this website, and it offers quite a few tips on using letters as part of your overall prospecting program.

Here's an article excerpt:

If you plan to include farming letters as part of your overall real estate marketing program, you should spend some time learning the fundamentals of direct mail copywriting. Here's a short lesson on copywriting that you can apply to your real estate marketing letters and other promotional content ... read the rest.

-Brandon

Real Estate Marketing Encyclopedia - Just Launched

I've recently launched a new section of the website that offers advice on all aspects of real estate marketing. The postcard book obviously covers the specific topic of direct mail, but there are many other forms of real estate marketing that can be used in conjunction with postcards. In fact, there's a chapter of the book on that very subject -- how to use postcards together with your website to generate more leads.

I feel this new section of the website will complement the book by painting a bigger picture of agent marketing. I have a list of more than 25 topics I plan to cover in the coming days, such as search engine marketing, blogging and much more. As of right now, you can find entries on the following topics:

• Website marketing techniques
• Generate real estate leads
• Marketing a real estate development

I hope you find this new section of the site useful, and I welcome any suggestions you have for future development. There will be many more topics coming soon, and I'll update the blog here to reflect new content.

-Brandon