Monday, August 06, 2007

Real Estate Marketing With Postcards

Looking for real estate marketing ideas that you can apply to postcards? If so, you don't have to look any further than this book. With this book, you'll learn how to use real estate marketing postcards in a way that maximizes response rates while minimizing your cost and effort.

You'll learn how to create a "big idea" for maximum impact and then promote it with real estate marketing postcards. Home buying seminars, resource websites, special reports ... these are just a few of the things you can promote via postcard marketing, and you'll learn all about them from the real estate postcard book.

Have questions about the book?

Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon

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Tuesday, April 03, 2007

Real Estate Postcard Book - Reason #4 to Buy

Continuing our top-ten list of reasons to download the real estate postcard book, I'd like to present reason #4.

Reason #4
- Avoid costly postcard marketing mistakes.

Real estate postcard marketing is a numbers game, a game of attrition. In fact, almost every form of marketing is a numbers game. In marketing, the majority of those who receive your message will not respond to it. It's the minority who do respond that can make the difference.

With postcard marketing the minority "response group" can be fairly small. But even a small response can make the postcard mailing worthwhile. Say you sent 500 postcards and pulled a 1% response (5 people contacted you). Of those five, let's say that two went on to become clients. If you earned a standard commission off those two people, it would pay for your 500-postcard mailing many times over.

But what if you got a 0% response on your mailing? What if not a single person contacted you after sending those 500 real estate postcards? Well, you'd be out anywhere from $300 to $600, depending on the cost of the mailing. And if you repeated that same mailing (because a postcard company told you repetition was some kind of magic cure), you'd be out another $300 to $600. This is becoming an expensive habit!

These are the kinds of traps I teach you to avoid in my book on real estate postcard marketing. On the front end, I teach you about the kinds of postcards that generate a better response to begin with. And on the back end, I teach you how to monitor the performance of each mailing so you'll know when to adjust your approach. These two things used in conjunction will help you avoid costly postcard marketing mistakes.

Read the full list of reasons:
10 Reasons to Get the Real Estate Postcard Book

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com

-Brandon

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Thursday, March 22, 2007

Real Estate Postcards - Reason #3 to Buy the Book

Continuing our list of top ten reasons to download the real estate postcard book, I'd like to present reason #3.

Reason #3
- Avoid real estate postcard marketing mistakes.

I used to work for a postcard company that (A) catered largely to the real estate industry and (B) was one of the largest companies of its kind in terms of volume. As a result, I saw thousands of real estate postcards churned out daily, for thousands of eager real estate agents.

But what frustrated me were the mistakes I saw on the real estate postcards ... the same mistakes, over and over again. Worst of all, they were mistakes that could have been easily fixed, thus resulting in much better response rates from the real estate postcards.

So without knowing it, these agents were close to real estate postcard success, but they weren't quite reaching it. Now you might say, "Well why didn't you help them?" Oh, we tried. With thousands of customers and 14 customer service reps, there's only so many ways you can reach them all. We did our best to publish articles on the website and offer an educational newsletter, but these things often go unread.

Now, I'm in a position to share these common mistakes with you, and that's exactly what I do in the real estate postcard marketing book. But I do more than just sharing the real estate postcard mistakes I've witnessed over the years -- I show you, in step-by-step fashion, how those mistakes can be remedied.

This is the first step to success with real estate postcard marketing. And to take this first step, all you have to do is download the real estate postcard book.

Read the full list of reasons:
10 Reasons to Get the Real Estate Postcard Book

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon

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Tuesday, February 13, 2007

Buy the Real Estate Postcard Book - Reason #2

Continuing our list of top ten reasons to download the real estate postcard book, I'd like to present reason #2.

Reason #2
- Shorten your real estate postcard learning curve.

With any new process, you'll face a certain learning curve. Real estate postcard marketing is no different. You have to test the waters with your real estate postcards. You have to see which postcard marketing tactics work well for your audience, and which ones don't.

In other words, you have to stumble through real estate postcard marketing before you can learn to run.

Like I said, such learning curves are a part of life. But when it comes to postcard marketing, a learning curve can also cost you a lot of money. Think about ... all of those trial-and-error postcards you send out will cost you money, regardless of how well they do. As a result, it can get pretty expensive to learn about real estate postcard marketing from square one.

That's where my book on real estate postcard marketing comes into the picture. With this book, you can bypass much of the learning curve associated with postcard marketing and start from a solid base of knowledge.

You can learn from the mistakes I've seen other agents repeat over and over, and thereby avoid making those same mistakes. That's because I hold nothing back in this book. I share with you everything I know about real estate postcard success. And after working for more than one postcard marketing company, I've learned a great deal.

This is only one reason out of many to download your copy of the real estate postcard marketing book today!

Read the full list of reasons:
10 Reasons to Get the Real Estate Postcard Book

Have questions about the postcard book?
Email me here: brandon@realestatepostcardbook.com

Comments are welcome. Use the comment link below.

-Brandon

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