Real Estate Postcards - Meet the Super Cards
Having worked for two direct mail and printing companies, I've seen my fair share of real estate farming postcards.
Most of these postcards fell into one of two categories — average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.
Most of these farming postcards (perhaps 70% or more) also followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.
But every once in a while, I would see the "other" kind of real estate postcard.
Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered-a minority, to be sure.
In the real estate postcard book, I've taken some of these unique strategies, strengthened them with what I've learned about postcards over the years, and labeled them "Super Cards."
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