Real Estate Postcard Q&A
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Postcard Writing Questions
- What is an effective postcard headline to grab attention?
- Do seasonal messages really work?
- What postcard messages work best for a wide market?
What is an effective postcard headline to grab attention?
The kinds of postcard headlines that grab attention have the following things in common. 1. They are relevant to the reader. 2. They get their point across right away. 3. They omit needless words. 4. They promise the value of what's to come. 5. They're interesting!
How do you tie it all together in one or two lines? Well, let's say you're an agent in an area where the real estate market is slowing down, and you see the following headline promoting a real estate seminar...
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Do seasonal messages really work?
I have not seen any statistics to suggest seasonal messages do or don't work with real estate postcards. But in my experience, a strong postcard will work any time of the year. The passing of seasons, by itself, is not a good reason to send a marketing postcard.
But if you already have a good reason to send a real estate postcard (with a powerful message and offer), there's certainly nothing wrong with adding a seasonal element to it...
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What postcard messages work best for a wide market (move up, downsizing and general real estate interest)?
The best messages are specific to a narrow audience. You can certainly create a strong message that appeals to a wide audience (like general real estate interest). But in marketing, the more you can narrow your audience down, the better the message you'll be able to create.
When you deliver a very specific message to a very specific audience, your real estate postcard's relevance will skyrocket. When that happens, your response rates will usually go up as well.
For example, if you want to reach apartment dwellers thinking of buying their first home, talk to them as apartment dwellers thinking of buying their first home-not just as buyers...
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